Clinical trial patient enrollment is fundamentally broken.
Misinformation, competing trials, and strict regulatory requirements collide to make it difficult to stand out and grab the attention of potential enrollees.
The EnrollIQ model combines thinking from mathematical modeling, PESO media, and marketing to build an agile media model that avoids the typical enrollment problems of clinical trials.
Born out of Operation Warp Speed, each trial is treated as a special campaign with an emphasis on agility, enrollment speed, automation, and diversification of patient pools for each study.
Five New Models For Clinical Trial Success
A new disease-based media model: The Next Practice shifts from the traditional Designated Market Area approach to a new analytics-driven model. We build algorithms that factor where people with a disease or disorder live, where people who potentially fit trial criteria live, which channels they prefer, and what language and content they respond to. This modeling creates a more precise focus and makes it easier to see what is working, so a media plan can be adjusted within the same day and local nuances can be embraced.
A new community influencer model: EnrollIQ identifies who will have the most influence on participants at the city or town level, where potential participants turn for trustworthy information from local experts, and how media plans should be built by market to match each trial site's recruitment goals.
A new decision-making engine: EnrollIQ combines data from paid, earned, shared, and owned media with proprietary study data, including enrollment data and related trial information, to understand what is working and what is not. These insights allow teams to adjust outreach style, timing, and media placement in real time.
A new technology platform: We built our own enrollment software platform, The Trial Tracker, from the ground up. This platform helps bring candidates to trial sites, supports site teams from candidacy through consent, and gives the full recruitment team visibility across trial sites in a PHI- and HIPAA-compliant way.
New storytizing software solutions: We created a content platform that provides the full story of a trial to a potential participant in their preferred channel. This improves decision-making by giving people more than a single piece of content at the first point of contact.
Clinical Trials Across All Phases Of Development
Recruiting the right candidates requires more than reach. It requires a system that can understand where qualified people are, who they trust, what they need to know, and which steps make action easier.
The future of clinical trial recruitment will be more precise, more adaptive, and more accountable to closeout.
